This is a company started by one of my batchmates at IIT Bombay - Gaurang Kanvinde. Proaxys Software has technology to convert ordinary XML feeds to mp3 - which they embed in a feed of their own.
So basically, they do auto-podcasting or podcastify their feed.
Take a hear at three partial feeds that I podcastified from Robert Scoble’s website (my apologies).
For example http://scobleizer.wordpress.com/2006/04/07/net-bcl-team-blogging/ is mapped to http://www.proaxsysreader.com/data/rss/2/1144521572771.mp3 . I liked the way their software recognizes “.NET” to be pronounced as “dot-Net”
Even more interesting is http://scobleizer.wordpress.com/2006/04/07/daily-kos-crashes-microsofts-gate/ mapped to http://www.proaxsysreader.com/data/rss/2/1144521574796.mp3. It can pronounce “Tamara Pesik” and “Markos Moulitsas Zuniga”. That has got to count for something!!!
To try it out yourself -
2. Enter the feed url and your email address
3. Check your email to get the auto-generated passord
5. sign in
6. Click on “my feeds” and listen (using a podcast compatible software)